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#NEW WORLD SYMPHONY WALLCAT FREE#

The hall is dominated by large, curved acoustic “sails” above and around the stage that double as projection surfaces. NWS favors other off-beat formats as well, such as its late-night Pulse programs that turn the concert hall into a hot nightclub with specially designed lighting effects, a DJ spinning electronica, and orchestra members playing edgy works by the likes of Ligeti and Glass. New World accepts that music is a visual experience for people who grew up with MTV and YouTube,” says Brown. He calls it “recontextualizing the art in a different setting to free people from negative preconceptions. You get this full-on artistic statement, and you get to sit in your polo shirt and shorts.”Īlan Brown, co-author of the WolfBrown report, points to the Wallcasts as an example of the new approach to audience building. Yet there is no diminishment of the power of classical music. “And we’re bringing them with an experience that is social and comfortable and inviting. “We are bringing new people to this art form,” New World CEO Howard Herring says.

On a given night, 30 percent are attending their first Wallcast, and more than 75 percent have never purchased a ticket to a NWS concert.

Less than 50 percent make $100,000 or more.

30 percent is under age 45 40 percent is 45 to 65 and 30 percent is over 65.

(For an estimated 60 percent of the Miami Beach population, Spanish is its first language.)

34 percent of the Wallcast audience identifies as a person of color, compared to just 12 percent at regular NWS concerts.

Many of the people at Wallcasts are newcomers to classical music, according to a 2014-15 audience research report by the consulting group WolfBrown. They are generally more reflective of Miami’s ethnic and socioeconomic diversity than conventional NWS audiences, and they are younger.

The average estimated attendance for the 10 simulcasts in 2015-16 was more than 2,000 each. The orchestra, comprised of recent conservatory graduates known as “fellows,” offers 85 performances a year, ten of which are “Wallcast.” The sound is remarkably good, thanks to an elaborate system of 167 loudspeakers and subwoofers. The images are shown on a 7,000-squarefoot wall adjacent to the building for all the world, including passers-by, to enjoy at no cost.

#NEW WORLD SYMPHONY WALLCAT FREE#

Capitalizing on the warm climes of its home, the New World Symphony is attacking the challenge of audience development by basically turning itself inside out. Opened in 2011, the Frank Gehry designed New World Center is part bricks-andmortar (and lots of glass) and part greenspace-also known as SoundScape-where the orchestra projects free HD videos outside of live performances in its 756-seat concert hall.